Dejan Tumenko
Creative Director — Minimalist
Belgrade,
Serbia
- Birthplace
- Tuzla, Bosnia & Herzegovina
- Working since
- 2014
Bio
Dejan Tumenko is a graphic designer, creative director, and the founder of Flatgrid. Trained in Belgrade and shaped by the rigor of the Swiss design tradition, he built his practice on one standard: every decision has to be defensible, not just appealing. That discipline runs through the entire process — from the first concept to the smallest production detail — which is why clients trust Flatgrid with work that has to perform, not just look good.
Design approach
Every project starts as a problem, not a mood board. Before typography or color enters the conversation, the brief gets interrogated — what does this brand actually need to do, and for whom does it need to work. Concepts get tested against that question, not against what looks good on a screen. The visual language comes after, built to carry the idea rather than decorate it. What looks considered, is considered — never the other way around.
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